Breaking through the clutter
Email design to drive sales for various footwear brands
Caleres
Digital deisgn
Simple animation
Audience research and segmentation
User journey mapping
2016 - 2019
Email design to drive sales for various footwear brands
Caleres
Digital deisgn
Simple animation
Audience research and segmentation
User journey mapping
2016 - 2019
I enjoy email marketing in the sense that it is a direct line of communication with the consumer. We are able to tell intimate, more detailed stories about the brand and cater to the individual. I was responsible for the majority of email communications for Bzees and Naturalizer from 2016 - 2018. Once I switched teams, I was in charge of all the emails for Allen Edmonds. Here are some of my favorites.