Curated experiences for the confident explorer

How can we give a consumer a curated, personal shopping experience on the web?

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How do we keep the most relevant, fashion forward, and desirable product top of mind on a site with hundreds of products?

In order to appeal to Naturalizer's new target consumer, a curated, focused approach to online browsing was a necessity. Working alongside our e-commerce and merchandising teams, I designed a series of edits highlighting various collections within the Naturalizer portfolio.

These newly designed shops significantly increased conversions and interaction compared to previous landing pages.