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Bringing a print experience into the digital world
In short
Translating a long standing print experience to a digital experience
Client
Caleres
Services
Web Design
UX/UI Design
Photography Art Direction
Year
2017
Translating a long standing print experience to a digital experience
Caleres
Web Design
UX/UI Design
Photography Art Direction
2017
Our goal is simple: display our product in the most beautiful and appealing way to encourage the Naturalizer consumer to purchase in store or online.
Previously, the digital catalog was a clickable PDF in an online PDF viewer. The web design and merchandising teams saw this as an opportunity to make a change and drive revenue. We redesigned the digital catalog experience to be for the web rather than a downloaded printed piece.
Within the first month of the new design being live, it brought in over nine times more revenue than the previous digital catalog brought in during its six month lifespan.
